Store Layout

Since Singapore Airlines is a service-based company. Thus our store layout lies in the cabin designs because those are what our consumers paid for. We will analyze and study the different designs available inside the plane in the economy class, business class, first class and the suites. We will also talk about the different services provided by the company depending of the class consumers are.

Singapore Airlines offers a special check-in counter for the passengers going with the suites, first and business class flight tickets; this way they will not have to wait too long to check-in with all the other passengers from the economy class.

Talking about the design of the brand, we can evocate the Singapore Airlines uniform that is elegant, traditional, and represent Singapore, and is a small by not less important part of the design of the company.

Then, the furniture in the plane are all different but keep the same atmosphere and style : warm colors: brown, white and beige, and coffee. In the Suites, there is a lot of space in each suite, furniture are large and comfortable to make sure passengers enjoy the trip to the maximum, in the first class it is a little bit smaller, but still spacious and with a private space for each passenger. The business class has large and comfortable seats that can be turned into beds but the private spaces are not available for this class, but the area is not crowded like the economy class can be sometimes.

To finish, the economy class got individual seats that can be reclined to sleep easily during the flight and lay down.

Finally, the way they make passengers get into the plane is different depending of the class the make them go to their seats to avoid them waiting for too long: The Suites, first and business class are always at the front of the plane so they use the door closest to the front to get into it when the economy class passengers use the second door. This way they do not meet and wait for people to find their seat number.

www.krisshopair.com.sg is a website which is managed by SIA. Instead of having a brick and mortar store, SIA opted for an e-business model to sell their items. Items include perfumes, cookbooks, gadgets, time pieces, travel essentials and designer labels. Customers can also purchase pre-order specials. Items can be purchased via many modes of payment and voucher redemption is made available. After payment is made, shipping will be carried out.

DONE BY : LEA AND YARASYIMAH