(Week 10) Price management

Singapore Airlines uses Price Lining for their flight tickets.

They priced the tickets based on the different classes available. (SIA suite, SIA First class, SIA business class and SIA economy class).
They priced it this way so that they can eliminate confusion of many prices. It also gives their buyers more fexibility and they can get their customers to 'trade-up'.
For e.g, if a customer is buying SIA business class tickets, they can introduce the customer the SIA first class tickets.

As for SIA in-flight sales merchandise, they are priced to maximise profits through price discrimination.
The merchandises sold for the inflight shopping are high-end products and are usually more expensive. The reason is that SIA is aiming to charge every customer at the maximum price that they are willing to pay.

DONE BY Phyllis